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Luvme Hair introduced its new Originalive™ premium human-hair collection at the SHOWPONY Spring/Summer 2027 show during New York Fashion Week.
Created with celebrity hairstylist and SHOWPONY founder Evanie Frausto, the presentation moved wigs and extensions beyond traditional hairstyling. Hair was incorporated into clothing, accessories and footwear, reflecting SHOWPONY’s wider concept of treating hair as a fashion material.
What Is Luvme Originalive?
Four Originalive wig styles made their public debut during the show. According to the brand information reported after the event, the collection focuses on:
Natural movement
Realistic texture
Styling versatility
A more lifelike appearance
Hair that can retain its quality after restyling
Originalive is scheduled to launch in October 2026. Luvme Hair was also the exclusive wig and hair-extension partner for SHOWPONY SS27, with its products reportedly used in more than 90% of the runway looks.
Why the Launch Matters
Wigs are usually promoted through product photos, influencer videos and salon demonstrations. By launching Originalive at New York Fashion Week, Luvme is positioning premium human hair as part of high fashion rather than simply a beauty accessory.
The strategy also shifts attention away from basic selling points such as length and density. Instead, it asks customers to consider how naturally the hair moves, how many styles it can support and how well it performs after repeated transformations.
SHOWPONY’s presentation supported that message by exposing wig construction, knots and other details that are normally hidden. The collection used hair throughout garments and accessories, while some pieces also incorporated deadstock hair.
What Buyers Should Check
A runway debut creates attention, but it does not prove long-term product quality. Before buying Originalive, customers should still check:
Whether the hair is Remy or virgin hair
Lace type and cap construction
Available lengths and densities
Shedding and tangling after washing
Heat-styling limits
Return and exchange policies
Verified customer reviews after repeated wear
Pricing and complete product specifications had not been clearly confirmed in the information reviewed for this article.
Final Takeaway
Luvme Hair’s Originalive debut shows how major wig brands are moving toward the luxury-fashion market. The collaboration with Evanie Frausto gave the collection a strong visual launch, but its real value will depend on how the products perform after washing, restyling and regular wear.
